Their managers in those countries, where the company has subsidaries or facilities, must take into account the values, religion, customs, economy, politics, and other aspects that involves culture, not just to be able to learn them but also to understand them.
The importance of having well prepared managers with cross-cultural negotiation skills, is facilitating the negotiation processes to obtain sucessful outcomes for the company
The culture affects the way in which every country negotiates. It determines what they want, how they want it and how the other party of the negotiation can satisfy that.
Managers in companies that hold businesses abroad, need to understand very well not just the culture of other countries (markets) but also the corporate culture, because the manager is the image of the company wherever he/she goes.
Mr. Meyer highlights the importance of communication skills for managers in negotiation processes, because negotiation depends largely on it. It is important to know that communication process includes:
7% verbal communication, 55% non verbal communication and 38% tone of voice.
Here I let you a video, in which professor Watts of Berkeley University talks about culture and its relation with managers' performance.
This video was taken from: " YouTube - Project Managers and Culture ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 28 Aug. 2010.
