Their managers in those countries, where the company has subsidaries or facilities, must take into account the values, religion, customs, economy, politics, and other aspects that involves culture, not just to be able to learn them but also to understand them.
The importance of having well prepared managers with cross-cultural negotiation skills, is facilitating the negotiation processes to obtain sucessful outcomes for the company
The culture affects the way in which every country negotiates. It determines what they want, how they want it and how the other party of the negotiation can satisfy that.
Managers in companies that hold businesses abroad, need to understand very well not just the culture of other countries (markets) but also the corporate culture, because the manager is the image of the company wherever he/she goes.
Mr. Meyer highlights the importance of communication skills for managers in negotiation processes, because negotiation depends largely on it. It is important to know that communication process includes:
7% verbal communication, 55% non verbal communication and 38% tone of voice.
Here I let you a video, in which professor Watts of Berkeley University talks about culture and its relation with managers' performance.
This video was taken from: " YouTube - Project Managers and Culture ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 28 Aug. 2010.
Este comentario ha sido eliminado por el autor.
ResponderEliminarIt is very interesting what you mentioned in your post, and the video complements that idea very well. Professor Watts mentions something about people being anthropologists for a day and go out to the field to experience other cultures at first hand. That could not be farther for the truth because if we as IB students limit ourselves to books and lectures we will never create an accurate image of other cultures and that's the perfect context for organizational problems to appear.
ResponderEliminari like your blog's layout btw.
As you mention, it is very important to count with well trained and learned employees and negotiatiors, that can understand how importat is to study every issue of the culture that they are going to be negotiating with, it's amazing how 55% of the communication is not even verbal, but corporal, that is the most commun mistake by wich members of different culture feel disrecpected and even decided that business can not be closed!
ResponderEliminar